Kalen Marshall, the creative force and off-road enthusiast behind the Instagram handle @taco_lorian, founded Toyota Takeover in 2023 and it’s making waves in the community. The goal, bring together like-minded Off-road Toyota enthusiasts.

Toyota Takeover is more than just an off-road event—it’s a community-driven movement built for enthusiasts who share a passion for adventure, conservation, and camaraderie. Our annual gathering brings together Toyota owners and off-road explorers from across the nation.

Committed to preserving public lands, we proudly donate all raffle proceeds to local nonprofits and organizations dedicated to local communities and environmental conservation. With a rapidly growing attendance—over 300% from our inaugural year—Toyota Takeover continues to unite the off-road community while advocating for responsible land use and outdoor stewardship.